AdSense
Google to include 3rd party advertisers in AdSense
Mar 19th
I received an e-mail from Google AdSense yesterday stating that the Google’s advertiser’s network is planning to include ads from 3rd party advertisers also. This is infact a good news for all personal website/blog owners who use adsense.
What was the scenario previously?
Previously, Google adsense used to show only ads from adwords. So the number of advertisere were limited (still pretty large but yes…limited)
What is the scenario now?
Google has now expanded its network to 3rd party advertisers.
What would be the impact?
More advertisers means more compitition and more compitition means higher paying ads. Advertisers on Google adwords actually bid for ad slots. So more advertisers will lead to higher paying ads to publishers like us. It will also lead to better matching of ads as a lot more ads will be available.
But still, only time will tell what impact it makes on medium scale publishers like us.
The Golden Rule for Succeeding With AdSense
Nov 20th
AdSense is does not need an introduction here. Everyone knows this modern marvel which has made possible billions earn billions. Almost every other blogger today joins Adsense for earning money online. But how many of you actually succeed? I mean even if you are getting a 100$ check every 2 months or so, do you call it success? I don’t think so. Websites and Blogs today earn in thousands of dollars per month! Techcrunch.com, for example, earns a whooping 2,00,000$ per month!!! What is the “Golden Rule” that gave these SUPER BLOGS the success they have today?
There are more than one for sure, and the list is ever growing. But one “Golden Rule” which, you can call, the first step in moving towards success with Adsense is selecting your “NICHE” properly and writing about it. What I mean to say is that your blog should be targeted to a particular audience and not to the whole world.
Google’s advertising is very simple. It does not imply very strict rules on allowing blogs to enroll for Adsense. And it shows targeted ads on your blogs. But for success, the word “TARGETED” needs to be understood.
Once you start your blog about a particular thing, write articles related only to that particular topic. For example, I write articles on this blog about earning money online, affiliate marketing, earning traffic, blogging tips, cool gadgets to have on your blog, etc etc. But I stick to the same topic. I don’t write about the latest century which Ricky Ponting scored against England at Lord’s!!!
Why This Is Important?
As the content of your blog increases day by day, the matching of Ads displayed by Google on your blog also increases and the ads displayed are very similar to your posts and keywords you have used in your blog. So a visitor searching for affiliate marketing article will get ads referring to other sites offering this in which the visitor will definitely interested in and the chances of him clicking on the ad increases many folds.
So friends writing articles related to your niche is of utmost importance for generating decent revenue from Adsense. According to me, this is the most important thing to increase your earnings. Don’t agree with me? Do let me know what you feel is the most important thing to do to earn money.
Google AdSense Premium Accounts Make More Money Online
Nov 4th
There is a separate class of Premium Adsense publishers who make much more money than common Adsense accounts. If your site receives more than 5 million search queries or 20 million content page views a month, you may qualify for AdSense premium service.
Qualified publishers are eligible for AdSense premium service, which provides the following benefits:
- Google sales representative and account manager
- Additional monetization options
- Customized revenue terms
- Flexible ad formats
- Advanced and more robust filtering
- Assistance with site optimization
- Enhanced technical support from a sales engineer
- Business support from a dedicated account manager
- Monetization of search results
So if your site is lucky enough to have 5 million search queries or 20 million content page views a month – Check out AdSense premium service. It helps bigger sites make more money. Anyway, if you have that kind of huge traffic, they would have already enrolled you in the program.
Why Use Google AdSense to Make Money Online?
Nov 2nd
Are you a website owner that generates a good amount of traffic but no revenue? If the answer is yes then there is nothing stopping you from making a passive online income using Google AdSense.
AdSense ads are determined by the content of the page where they are placed so in most cases you should only see relevant advertising that should appear. This entices the user to click on the ads and this is where you make money.
You can assume that each page is like a highly targeted landing page, the more relevant it is, the greater the chance you have of users clicking. It is generally advisable to have a website or blog that is based around a particular niche or theme. This is so that ads are more relevant towards your target audience. Personal blogs tend not to do so well because of their generic content that generally does not have a theme and therefore does not fit in within advertisers’ needs.
The key to building a successful online AdSense income is to drive lots of quality targeted traffic. For this you need a combination of high quality content, enforcing SEO best practices, building your brand through readership, and most of all, traffic. Without quality, relevant, highly targeted traffic you will not make a great deal of money online.
Integrating AdSense is very simple, you just point click and copy and paste the code into your website. Be sure to read the terms of service before you embark on the program as there are strict guidelines one must adhere to.
Most ordinary people who are in jobs, housewives, students and even retired people are making a passive income from AdSense. Google has completely changed the dynamics of how to make money online with their program. Visit the signup page now, it only takes a few minutes, you’ll be glad you did.
Z Fazal has been writing articles for many years. His website Bathroom Accessories Sets provides information about the various types that are available such as Blue Bathroom Accessories. Visit the website to learn more.
Article Source: http://EzineArticles.com/?expert=Zaheer_Fazal
Google Adsense vs Yahoo! Publisher Network
Oct 30th
Up until a couple of months ago when the Yahoo Publisher Network (YPN) was launched in its beta form, Google Adsense had a clear monopoly on the PPC advertising industry. Though many webmasters did not agree with some of the Adsense policies, there was no alternatives, that was until Yahoo released YPN. Now with the beta form being out for a few months, the question ultimately comes down to: which program earns its publishers the most revenue?
While YPN is still in its beta stage, the one thing Adsense still has going for it, is its support of international publishers. YPN on the other hand, is on an invite only basis for publishers within the United States. There is no doubt that YPN will eventually open its doors for international publishers, but until then they are still stuck with Adsense. Google also seems to have an advantage in some of the features found in Adsense, including image ads, ad links, Adsense for Search, and referrals. YPN is still in its beta form, yet it does seem currently that Google is targeting more of a variety in ad formats, whereas Yahoo would prefer to stay text based. The one area where Yahoo has beat Google to is the use of ads within RSS feeds. Google does support this in a beta form, yet Yahoo already has this feature completed, with integration into WordPress and Movable Type. Based on features alone, the advantage has to be given to Adsense.
Despite the number, or quality of the features of either program, many publishers are more concerned with the relevancy of the ads to their site, and how quickly the relevant ads will appear. With Google Adsense, Public Service Ads (PSA’s), are displayed on a page until the Google spider has time to visit the website, and determine the context. While PSA’s do not generate any income for clicks, or impressions, they do generally disappear fairly quickly. With YPN on the other hand, the initial ad units are filled with run of the network (RON) ads, which pay a fairly high CPC, and are untargeted, yet they have the capability of earning you money from the second you put the ads on the site. So far within the beta testing it does seem like the YPN spider is slower to visit your site, but this speed will most likely increase as the program comes out of beta, and is released to the public. Overall, the advantage in relevancy still has to remain with Adsense.
Since ad relevancy is such a major issue to many publishers, both programs have taken two different approaches at allowing a publisher to optimize their site towards a specific category of ads. For example, a publisher of a sports website, would most likely like to have sports related ads upon their website. With Adsense, they are able to place html code signaling, “the good content”, in which they want the spider to generate the ads from. This feature has been around for quite awhile with Google, yet it is not very publicized, and has produced moderate results at best for most publishers. This same publisher with YPN, has a more general way of targeting, in which they have the capability of choosing one of 132 sub-categories for their site. In the example, the publisher may choose Recreation & Sports as a category and then have the system serve up related ads on their site. While this sounds great in theory, the results do not always show with many publishers, who are often better off just letting YPN choosing the category of the site in its spidering. Though neither program has come close to perfecting user ad targeting, so far YPN has the advantage, as they have a good system set up to handle it, but just need to add some more specific categories.
Much of the complaints about Google Adsense were related to their so called “unfair” banning of many publishers for click fraud, which to them can mean anything from clicking on your own ad unit, to spamming, to almost anything that violating the program’s terms of service. While Google simply bans publishers who violate the TOS often enough, YPN has taken a very different stance at this issue. If by chance a publisher does click on their own ad unit, Yahoo simply does not count the click, and for all practical purposes ignores the infraction. Now granted, they may take a different stance in the future if clicking on your own ads becomes a repetitive event, but in the current beta test it has been just ignored, to many publishers’ delight.
The question is really whether or not Yahoo will be able to maintain this policy once it opens up to the public. Click fraud is a major issue on the web today, and such a lenient policy would lend itself to people testing the limits of their leniency. From what we’ve seen in the beta test, the advantage is leaning towards YPN on the issue of click fraud, but a lot of this depends on how this policy is changed when it is released to the public.
Now, the question you have been waiting for: Will Adsense or YPN generate more revenue for your website? The answer is it depends. A lot of publishers have reported increases in revenue while switching to YPN, while an equal number have reported decreases in revenue. What has been agreed on however, is the fact that while YPN will have a much lower CTR (Click Through Ratio) than Adsense, it will also pay significantly higher for each click. Most publishers switching to YPN, report anywhere from 1/8 to 1/2 of their CTR with Adsense, yet also 1.5 to 8 times larger EPC. The question of which program will make more money for your website, really goes back to the question of relevancy. Every click in YPN is equal to approximately 1.5-8 clicks in Adsense in terms of monetary value, so if the ads on your website for YPN are relevant, than that could lead towards big earnings.
Likewise, if they are totally untargeted, you may only get one click per day, which is less than the 10-12 you may have gotten in Adsense. The only way to find out for sure, is to test out each program within your website, use channels to track the statistics, and after a good testing period of a few months, see which program earned you more money.
Tom Mar is the owner of retsambew dash klat for charity, an entry into the Webmaster-Talk SEO contest for the keywords retsambew dash klat for charity.
Article Source: http://EzineArticles.com/?expert=Tom_Mar
Essential Ways to Boosts Your AdSense Cash
Oct 28th
There are many publishers that have given up (not through lack of trying) with AdSense. For many it didn’t turn out to be what they expected because it wasn’t quick, it wasn’t easy and it wasn’t as lucrative as they had been led to believe. Essentially, they found it difficult to generate decent amounts of AdSense cash.
But for every beginner that gave up on AdSense there are many more that have made a success of the scheme. It is easy to use, but unfortunately difficult to use successfully, it can be extremely quick to add to your website but can take months to get that all important first cheque. AdSense is simple to implement yet complex in scope and depth.
AdSense success is all about generating continuous AdSense cash. But how can you boost your AdSense earnings?
One of the main reasons why some publishers abandoned the scheme is because they failed to understand what AdSense is all about. They were too distracted with the possibility of making money quickly to fully comprehend that AdSense was created to be a means of earning extra revenue for publishers. It gave Google an alternative means of advertising the ads generated from its incredibly successful Adwords scheme.
If you had a quality, well publicized website AdSense was the scheme for you. You put a few ads on your site, and if visitors liked what they saw they clicked on them; you’re happy and Google is happy, simple. AdSense wasn’t put together by Google as a means of making money quickly for publishers, it was created primarily as a means of generating money through the ‘natural’ flow of traffic on the web.
So how can you use this knowledge to put together a successful AdSense website?
This knowledge helps you understand the underlying mechanism behind the true AdSense success; the natural flow of traffic. The best AdSense sites simply work with Google and utilize the natural flow of traffic through their sites to generate ‘extra’ AdSense cash? So how do the most successful AdSense publishers accomplish the incredibly difficult feat of creating substantial AdSense cash? They do so by respecting the underlying aims of Google AdSense by making sure that:
- The core of their enterprise is comprised of a quality, content-rich and rewarding website
- Their websites are optimized with well researched keywords
- They use numerous ways (and sometimes expensive ways) to draw traffic to their sites
- And they continually expanded and updated their sites
If the above methods are applied well, to any AdSense venture, it will undoubtedly be rewarded by a noticeable boost in the AdSense cash it generates. If an AdSense publisher treated their site like a business and ensured that it only delivered quality information; visitors (traffic) will come back. If the website is optimized with quality keywords, then it will be ready for the search engines and as a consequence it ensures it appears in the most relevant queries. It will also attract more context specific AdSense ads from Google which will ultimately increase the number of people that click on them.
Using multiple means of drawing traffic helps attract people from different areas of the World-Wide-Web and it also helps increase your standing with the search engines. And continually expanding and updating your site ensures that it is fresh and current. Expanding it also helps make it more informative as well as making it more visible to the search engines. By following these few simple rules, you can also create a website that generates a significant amount of AdSense cash.
http://www.best-adsense-guide.com/adsense_earnings.html
Victor Awo is a student studying Information Technology. He has been looking into the technological and social changes taking place on the internet for the last ten years. His main focus is isolating patterns and trends in the hope of predicting the future form of the global information highway.
For more information see his site at: http://www.best-adsense-guide.com/.
Article Source: http://EzineArticles.com/?expert=Victor_Awo
AdSense – How to make it work for you
Oct 28th
Google is one of the Internet technologies that search for website contents at the same time serving advertisements for other companies. Enrollment of companies wanting to put their advertisements in Google is done through AdWords while Google places these advertisements in AdSense. It has become a popular mechanism of relaying advertisements on a website considering that the ads are not that intrusive as compared to banners and the advertisements are often related to the content of the website. How It Works Google is running the application that runs these advertisements. To enable to run the program and allow website owners to enable text, graphics, and video advertisements on their website, they are required to enroll through Google who administers these websites. Revenue for Google is either generated on a per-click or a per-impression basis. There are websites who use this ad serving application to monetize their content. Basically that is what Google wants. And for many small websites on the Internet, those that do not have the resources to develop their own sales program and sales people, they use AdSense to gain advertising revenue. Maximizing Web Content Some web programmers create their own website and make a significant effort of maximizing the web content, and their AdSense income as well. They do this by following these tips: The use of varied of traffic-generation techniques that will include but will not be limited to online advertisements. The use of some text contents on the website that will encourage the visitors to click on any of the advertisements through phrases like "Advertisements" or "Sponsored Link". There are some prohibitions though because Google prohibits the use of phrases such as this "click on my AdSense ad" just to increase the per click rate of the website. Building valuable text content on the website that will lure visitors into the advertisement. Google assesses a higher rate when these advertisements are clicked. Greater Income If you want to get into a business that will truly earn, then get into AdSense for Google. You could get paid by making a website and displaying advertisements that will encourage visitors to click the ads. The rate that Google pays for every click may vary. But what you need to do is just create more websites and see how your income multiplies. You don’t need to sell anything here or target different markets. Just develop more websites and experience passive income at its best. Arjun writes for AdSense Alternative a review site offering reviews of the top alternatives for web monetization which features http://www.TheAdNexus.com the only 5 star rated AdSense alternative on their site. Article Source: http://EzineArticles.com/?expert=Arjun_Collier
AdSense WordPress Template – The Right One Will Have Positive Results
Oct 28th
With the right AdSense WordPress template available for the busy blogger, they can better utilize their time getting their message out. It makes sense to either purchase a template for most bloggers because they are on the internet to express themselves, not develop all the workings that are necessary to make a web page appear good and work properly.
With an AdSense WordPress template all the necessary features to get a blog site up and running are included. Not only are the ads ready to be inserted with the appropriate plugin already included, but also a SEO plugin. This will help the blogger to get noticed fast.
The most important thing about a blog site is the content. This is what the creator of the site has intended to express and reach the world with. The added advantage of having an AdSense WordPress template is the additional revenue that will be made due to the ads that are posted on the site. The proper template is the key to achieving this.
There are those that go for the simple plain look and expect the blog content to hold the attention of the web surfer. This might work sometimes but the first glance should get the attention of the reader. Usually the best way this is done is with the presentation of the site. The colors, symbolism used and format should make the reader want to investigate the site. If the first impression is not positive then the odds are that the surfer will just glance and then move on.
This is where the right AdSense WordPress template makes the difference with the use of eye grabbing graphics and the signal set out that the surfer is on the right page.
The ideal business is one with passive income — you build something once and it keeps paying you month after month. To learn how to build a business with niche websites that take advantage of paid advertising, visit http://www.nicheadsensethemes.com today.
Article Source: http://EzineArticles.com/?expert=Mark_Q._Johnson
How to get banned by Google AdSense!
Oct 27th
AdSense is the best way to earn revenue from your sites. It’s ability to match it’s ads to your site’s content is remarkable. It also has the largest number of advertisers and growing. But what of you get banned by AdSense? It can be a huge loss as it is difficult to find something like AdSense. Alternatives are there but still, AdSense is AdSense. So what are the things you should keep in mind before you imply AdSense ads in your WebPages? Here are the 5 most common mistakes which people do and get banned from AdSense -
1. Never ever try to click your own ads
Clicking your own ads is the most common reason for Google to ban it’s publishers. It is an open invitation to Google to through you out of it’s AdSense program. Don’t think that you can trick this by any means. Google is sharp enough to catch you. Don’t tell your pals, friends, office partners or anyone else also to click on your ads. Do not enter any website that offers AdSense click exchange or anything of that sort. Don’t even think about offering incentives for clicks using automated clicking tools. You do any of these, you are thrown out straight away.
2. Don’t change the AdSense code
This is the second most common mistake which people make. AdSense offers a wide range of optimizations and customizations to it’s publishers. These are designed after a thorough research and are suitable to be fitted with most websites. You can design your ad format the way you want it but only with AdSense designing tool. Do what may, never ever alter the code. They will know it when you do it.
3. Never make the AdSense ads open in a new page
Clicking on AdSense ads makes the visitor go to another site. This harms you as you loose a visitor. But this is compulsory. It is a condition that AdSense ads should open in the same window as the webpage in which the ad was showing.
4. Use only a single AdSense account
Don’t open multiple account for different websites. You can use your single account to put ads in any number of websites you own. So beware that you can get into trouble for holding multiple accounts.
5. Do not cloak or mask ad elements
Have you ever noticed that when you open some website and a small piece of ad follows your mouse? These are called floaters. With a little bit of programming, AdSense ads can be incorporated under such floating images. Visitor accidentally clicks on these floats and the publishers benefits. You can match the ad colors with your website and you can blend it the way you want to. But make sure that the color of the link should be different from your website background. Displaying the link of website in the ad is of utmost importance and it’s color should be different from the background. You can also not hide the "Ads by Google" logo which is shown with each ad by any means such as overlapping with images or by hiding under a banner etc. The best way to make the most out of your AdSense program is to respect what Google expects from you. You may loose a great opportunity for a big business online by just running after a couple of extra dollars.
Protecting your AdSense account
Oct 27th
I have seen quite a lot of AdSense publishers posted in different forums stating that their AdSense accounts were banned by Google due to fraudulent clicks. Most of these people claim that they are innocent and have never clicked on their on AdSense ads. So they have no idea why click fraud can occur on their AdSense accounts. The truth is click fraud can happen in several ways and not necessarily caused by the AdSense publisher himself/herself who accidentally clicked on his/her own AdSense.
Below are some of the tips to protect your AdSense account:
- Do not use autosurf programs to promote your websites that contain AdSense. Autosurf programs can substantially increase your website traffic or hits, AdSense page view and ecpm but people who surf your site only to earn advertising credit or other type of incentives. So the traffic generated from autosurf programs aren’t counted as real and thus against AdSense policies.
- If possible, do not involve in any traffic exchange networks and programs. If you have join one or more programs or networks that can make you a steady AdSense commission, you should start worry about your AdSense account as this could mean that members of the program(s) were clicking each other AdSense ads all the while whether intentionally or unintentionally. As soon as Google detected a group of people were clicking each other AdSense, many of the members AdSense account in the program will be suspended. Also traffic exchange can be another mean to artificially generate tons of unreal website traffic or hits and boost up AdSense page view & ecpm and it is strictly prohibited by Google .
- Do not join AdSense exchange networks. They are similar to traffic exchange programs except members are participate just for clicking each other AdSense. This should be a guaranteed way to be banned by Google.
- Read all the Google AdSense policies at http://www.google.com/adsense to see whether you have against any policies and make the necessary modification.
- Finally if you are afraid that the worst has already happened, then you can check whether your site is blocked by Google or not at Banchecker.com.
